It’s a common rule for most users on the internet: businesses and content creators can’t turn a blind eye to consumer engagement—in fact, a well-managed brand would say that comments are a valuable resource, as you can learn a lot from your fans and consumers from them. Thankfully, YouTube recently ... read more
Machine learning, artificial intelligent assistants, algorithms… the new frontier of automated tools and tech is making it easier than ever to streamline our work. Moderating your comments section is no different, with many platforms offering tools to help automate the task so you can focus your att ... read more
We’re happy to announce that we’ve added Disqus integration to Smart Moderation! This means it’s easy to moderate your comments and engage with your audience right from the Smart Moderation dashboard—the same place where you’ll find comments from your connected social media accounts. This way, you c ... read more
A good comment moderation policy is important for protecting your fans and yourself. Certain brands, industries and communities may fall victim to targeted abuse. With the right moderation approach, you can put your worries at ease and rid your communities from trolls while still protecting free spe ... read more
Summer social media holidays are a great and easy way to reach a new audience or reconnect with your existing one. Trending holidays give everyone something to talk about, presenting the perfect opportunity for brands to jump into the conversation! When you post content related to a hashtag holiday, ... read more
The results are in: Forrester released their quarterly analysis of social media management solutions this summer, identifying the top SMM suites and vendors used today. The study identified major needs clients have, scoring the biggest names in social media management based on their abilities to mee ... read more
Managing social media can be tough for a celebrity. It’s difficult to juggle promotion and intimacy and to respond to so many fans. Often, a large audience also means more potential for abuse, which may drive some celebs away from social media completely. That said, a celebrity social media strateg ... read more
Amazon recently opted to buy Whole Foods for almost $14 billion—a staggering move that left many dumbfounded upon hearing the news. The merger has people wondering: if Amazon is buying a brick-and-mortar store, is e-commerce still powerful or necessary? What does it mean when e-commerce behemoth—arg ... read more
Putting yourself out there on social media can be intimidating. While the benefits of a vibrant and active community are many, the threat of trolls, spam and other abuse can make building a community feel daunting. But with the proper knowledge, you’ll have nothing to worry about! This guide to com ... read more
Unfortunately, most readers wince at the thought of the comment sections that sit under the content they read each day. And it makes sense; certain topics prompt an emotional response with readers, who might forget that the people on the other side of the screen are humans, too. Such a scene is all ... read more
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