Social media isn’t a one-way street—it’s a two-way conversation when used well, which means you shouldn’t use it simply as a bully pulpit. It’s vital that you spend just as much time—if not more time—listening than publishing content. Social listening has many practical uses for brands. These inclu ... read more
If there’s any topic that’s hot in tech right now, it’s artificial intelligence. You’re perhaps already a frequent use of AI tools thanks to Alexa, Siri, Google Assistant or Cortana being just a tap (or hotword) away. While the AI revolution is often discussed in tech circles, businesses are surpri ... read more
A social media crisis can strike at any moment, quickly ruining a brand’s reputation. Whether battling bad press or an onslaught of angry comments and customers, crises online can be tough to control. Because of this, it’s important that you understand how to recover from a social media crisis befor ... read more
Since early this year, Facebook has implemented an artificial intelligence tool that automatically scans user content for triggers that might point towards terrorism and other violence, including self-harm and suicide. The sophisticated AI doesn’t just read the text but also checks photos and video. ... read more
Lots of YouTubers have trouble managing their communities. Between shooting, editing and promoting their content, community management and engagement is often a forgotten afterthought. But engaging social media management can lead to a stronger sense of community and better content. If you struggle ... read more
Because trust in advertising is at an all-time low, consumers are looking towards each other to find the best products, services and brands. With social media and online reviewing platforms, word-of-mouth marketing has become an increasingly important way for brands to assert themselves in the marke ... read more
In a recent Wired profile, Instagram co-founder Kevin Systrom discussed his desire to clean up Instagram—and the internet—from abuse. Months ago, Twitter co-founder Ev Williams expressed similar concern about the toxic nature of discussion online. As social networks grow in popularity, they face gre ... read more
The early days of a startup are iterative. Perfecting a product requires much testing and insight from your user base. To navigate these early days successfully, you’ll need data. Therefore, social media communities are essential for startups. An active, engaged community is perfect for receiving fe ... read more
Being the number one platform for hosting online video, YouTube is an incredibly competitive space. While the platform does a pretty good job of recommending content to viewers, it can be difficult to remain visible over competitors and grow a subscriber base. While you’ve loaded your video descript ... read more
Fitting for such a ubiquitous social network, the Facebook comment box is almost everywhere: chances are, a large sum of the blogs you visit feature a Facebooks comment section. You might ask yourself: how are these websites using the feature? Why do they use it over other comment platforms? The an ... read more
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